It was born out of my interest for travel industries, I had a dream of tour round the world, a realization that more and more people are beginning to travel motivated  by business interest, increase in corporate and social events and for holiday purposes presenting viable and diverse business opportunities. South African tourism remains an attractive investment despite the world’s receding economy. It is a growing international destination attractive for its natural resources, rich cultural and historical heritage and popular destination for a major conferences, seminars and sporting events. This is supported by a growing infrastructural capacity for travel, accommodation and organization.

We hope to continue to develop niche markets domestically and internationally to meet needs of a growing and more value conscious clientele, encouraging participation of people from all walks of life to meet, enjoy our culture diversity, different life styles nature, have fun and still be able to do business.

Vision

To be the best in the travel domestically, regionally and internationally and offer value added tours that will meet the unique needs of each individual.

To ensure that our client lives memorable experience and fulfill their dreams and goals through travel coupled with comfort and safety to provide holiday of a lifetime.

Mission Statement

To be a leader in the tourism fraternity, a center of excellence in the field, to become client orientated by providing the best services to our clients and in the process empowering our personnel in their area of work and prosper as a business. To offer the finest holiday based on our expertise, passion, efficiency, knowledge and service excellence

Efficiency, Flexibility and Quality Services with a Personal Touch, combined with strong purchasing advantages and Value for Money

Our Values

• Integrity: we undertake to carry all business in an honest, accountable and of the economy transparent manner at all times.
• Reliability: we undertake to live to all our commitment
• Teamwork: we undertake to value differences, use team leadership, encourage team participation and collaboration in meeting and customer needs
• Customer focus: our customers will always be the most valuable asset that is the focal point of the organization
• Equal opportunities: we undertake not to discriminate on the grounds of gender race, colour, creed or political affiliation, but to empower disadvantage sections of society-especially
• Environment: promote sustainable and environmental friendly use of resources
• we are conveniently positioned to  provide  personalized travel management solutions which are Passion , Purpose, People, and Professionalism.

Goals and Objectives




Strategic Goals

• To enhance wealth of shareholders by optimizing long term return and growth of the business
• To achieve operational efficiency and cost effectiveness
• To achieve a balance and integrated economic, social and environmental performance

Growth Goals

• To expand market share, service range and diversify to offer other eco-tourism products and services
• To consolidate and improve profitability of services
• To seek new opportunities

Profitability Goals

• To achieve competitive rates on shareholder funds
• To increase profits on an on going annual basis
• To maintain dividend cover of between 2 and 3 times
• To offer competitive value for money product and high level services in order to achieve total client satisfaction

Asset Management

• To manage investment in fixed assets and working capital so as to achieve the most efficient and effective
• Utilization of available resources
• To achieve strong balance sheet results on an annual basis
• Build sufficient security to enable access to finance

Products and Services

• To be proactive in identifying needs of our customers
• To promote and develop travel and tour packages
• To constantly deliver a first class service that raise standards in the industry
• To undertake research and development to improve returns, develop new products and services and better the environment

Human Resource Goals

• To provide a professional and committed management
• To promote on going development of all employees in order that they reach their full level of competence and participate fully in achieving company’s goals
• To offer equal opportunities to all employees

Corporate Goals

• To ensure that the company is managed efficiency, accountably, responsibly and in a moral manner
• To be socially responsible, maintain and develop appropriate ethical, environmental and risk management standards as integral  part of business